ROLE & RESPONSIBILITIES
- Deliver best in class actionable insight through high quality and strategic reporting
- Lead and manage consumer research and market research projects to provide in-depth insights into consumer behaviour and market trends.
- Able to translate complex data into compelling presentations and actionable insights
- Manage and develop a high performing team
- Provide high quality client service and developing long term, positive relationships with major advertising clients
- Work closely with the In house teams to identify and help to convert business opportunities. Recommend alternative methodologies that meet client needs for RFPs that fall outside of the core areas
- Work with product leadership and commercial to identify new product development and enhance existing offering
- Manage & coordinate with third party partners & suppliers
- Help to deliver on the agreed annual revenue targets
- Look to improve profitability through project/solution efficiencies and resourcing (incl. outsourcing and team structure)
QUALIFICATIONS & SKILLS
- Min 10+ Years of experience in Research (quantitative, qualitative)
- Preferably from Media, Research Agencies focussing on Brand Health Tracking, FMCG, Consumer Studies
- Expertise across quantitative research methodologies as well as in synthesising, analysing and visualising complex and diverse data sets
- Strong statistical analysis skills
- Proficiency in quantitative research methods and tools
- Ability to design and execute research projects, client presentation skills
- Excellent problem-solving and critical thinking abilities
- Strong communication skills for presenting findings and insights
- Project management skills to oversee multiple research projects simultaneously
- Knowledge of relevant industry trends and methodologies
- Leadership and team management capabilities for guiding research teams effectively, teaching others how to create meticulously designed, robust and engaging reports
Benefits
As per company policy.
About Entropik :
Entropik is a human insights company that enables brands across the globe to conduct market research and optimize their customer and user experience. Entropik has a suite of products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling companies to make faster, more efficient, and bias-free decisions.
www.entropik.io
