Responsibilities:
- Collaborate with cross-functional teams (product, sales, etc.) to define and refine comprehensive GTM strategies for new products and services.
- Conduct thorough market research to identify customer needs, analyze competitor landscape, and pinpoint emerging trends.
- Develop and execute compelling marketing campaigns across various channels, including digital marketing (SEO, SEM, content marketing, social media), email marketing, and potentially traditional marketing channels depending on your industry.
- Be able to run Performance Marketing via LinkedIn and Google ads by themselves
- Manage and optimize marketing budgets to ensure efficient resource allocation and maximize return on investment (ROI).
- Track and analyze marketing campaign performance using data analytics tools to measure success and identify areas for improvement.
- Develop and maintain strong relationships with industry partners and influencers.
- Manage all the PR and AR relationships
- Stay up to date on the latest marketing trends and technologies.
- Oversee and strategies the creation of high-quality marketing materials such as website content, blog posts, email newsletters, social media content, and presentations.
- Oversee the development and implementation of marketing automation workflows.
- Manage and mentor marketing team members.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field (or equivalent experience).
- Minimum 5+ years of experience in marketing management with a proven track record of developing and executing successful GTM strategies.
- Strong understanding of marketing principles and best practices across various channels.
- Experience with market research methodologies and data analysis techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Data-driven and analytical approach to marketing.
- Experience with marketing automation tools is a plus (e.g., HubSpot, Marketo, Pardot).
- Experience in startup environment is a big plus.
Benefits
As per company policy.
About Entropik :
Entropik is a human insights AI company that enables brands across the globe to conduct market research and optimize their customer and user experience. Entropik has a suite of products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling companies to make faster, more efficient, and bias-free decisions.
www.entropik.io
