Job Summary: The Sales Ops Specialist will be responsible for managing and optimizing the tools and systems that support the Go-To-Market strategy of the organization. This role will collaborate with Sales, Marketing, and Customer Success teams to ensure that systems are effectively supporting their operations and data needs.
Key Responsibilities:
System Management:
- Administer GTM-related tools (e.g., CRM systems, marketing automation platforms, analytics tools).
- Ensure data integrity and accuracy across all GTM systems.
- Implement and maintain system configurations to enhance performance.
User Support & Training:
- Provide support to users in various GTM functions, resolving any issues that arise.
- Create and maintain documentation and training materials for users.
- Conduct training sessions and workshops for staff on system usage and best practices.
Data Analysis & Reporting:
- Generate reports and dashboards to track GTM performance metrics.
- Analyze data from various sources to derive actionable insights.
- Collaborate with data teams to ensure robust data governance and compliance.
Collaboration & Project Management:
- Work closely with Sales, Marketing, and Customer Success teams to identify system requirements.
- Participate in projects related to system upgrades, feature enhancements, and integrations.
- Act as a liaison between technical teams and business units to facilitate project delivery.
Continuous Improvement:
- Stay updated on industry trends and best practices in GTM technologies.
- Assess and recommend new tools and technologies to optimize GTM processes.
- Implement continuous improvement initiatives to enhance operational efficiency.
Qualifications:
- Bachelor's degree in business, Information Technology, or a related field.
- Proven experience as a systems administrator or in a GTM role, preferably 4-7 years.
- Familiarity with CRM software (e.g., Salesforce) and marketing automation tools (e.g., HubSpot).
- Strong analytical skills and experience with data reporting tools.
- Excellent problem-solving skills and attention to detail.
- Strong interpersonal and communication skills.
Preferred Qualifications:
- Experience with project management methodologies.
- Knowledge of the software development lifecycle (SDLC).
- Certifications related to systems administration or specific tools (e.g., Salesforce and Hubspot Admin Certification).
