Lead the messaging for Entropik brand and its products that are changing the way businesses measure, analyze, and design experiences via our proprietary Emotion AI platform. Content strategy, production, and design with a focus on depth and quality of content driven by data and insights. Drive category leadership within C-level audiences and showcase solution capabilities to the user community.
Roles & Responsibilities
- Own the content function - Strategy, planning, and development
- Develop, write and deliver content for the website, email marketing campaigns, sales collateral, videos, and blogs
- Work closely with consumer insights, product and sales teams for ideation and inputs
- Build and execute content calendar in line with marketing goals while maintaining messaging standards
- Set up a content development process involving stakeholders across the org (e.g. Subject matter experts) .
- Collaborate with other marketing aspects such as inbound, ads, and SEO for alignment
- Work with existing content agencies to coordinate quality content development and timely delivery
- Drive thought leadership via content driven by a deep understanding of the product and markets
Requirements
- Min. 3 Years of experience in writing and marketing in B2B SaaS companies (Must)
- Self-Motivation with a passion to work with minimal oversight and accomplish the job
- You need to be organised, detail-oriented and creative .
- Ability to thrive in a high-velocity growth structure
Benefits
As per company policy.
About Entropik :
Entropik is a human insights company that enables brands across the globe to conduct market research and optimize their customer and user experience. Entropik has a suite of products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling companies to make faster, more efficient, and bias-free decisions.
www.entropik.io
